Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably nervous. A shopper discovers a sectional they love, tests the comfort, scrolls through images online, and then pauses with the same questions we hear again and again: Will this really
As eCommerce grows, online merchandising has become a key element in driving both customer engagement and sales. Far more than just displaying products, it’s about presenting them in a way that appeals to your target audience, leveraging personalization, and guiding shoppers seamlessly through the buying journey. Let’s explore how to
The NEW Buyer Journey: Digital and On-Demand The days of quick, impulse-driven furniture purchases are long gone. Today’s consumer expects instant clarity, confidence, and even control from the products and companies they choose to invest their hard-earned money with. If your website doesn’t deliver—especially on the product page—the sale stalls.
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember
How Strong Leadership Drives Performance, Culture, and Consistency Traffic patterns fluctuate, customer expectations continue to evolve, and competition remains strong
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase?
Earlier today, the U.S. Supreme Court ruled (6–3) that the International Emergency Economic Powers Act (IEEPA) does not grant the
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
