Not all lease-to-own programs are alike. American First Finance, a Home Furnishings Association Solution Partner, proves this every day to furniture retailers. [See what American First Finance offers to HFA Members] AFF got its start in 2013 after founder Doug Rippel spent six months working in an Ashley store in
AFF
You might also like
The trade environment for home furnishings retailers has rarely been more complex or more consequential. For many businesses, tariffs are
Profits don’t improve by accident. It improves when leadership can clearly see how marketing, eCommerce, product performance, and operations influence
Global trade policy continues to shift rapidly, and for home furnishings retailers, those changes can have immediate consequences for costs,
Furniture shopping has evolved into a fluid, hybrid experience. Today’s consumers move seamlessly between online browsing and in-store visits, gathering
Turning Store Insights into Smarter Decisions In retail, instinct has long guided decision-making: what to stock, when to advertise, and
More From The HFA
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
