Not all lease-to-own programs are alike. American First Finance, a Home Furnishings Association Solution Partner, proves this every day to furniture retailers. [See what American First Finance offers to HFA Members] AFF got its start in 2013 after founder Doug Rippel spent six months working in an Ashley store in
AFF
You might also like

Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,

The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting

Estate planning isn’t only for the wealthy. In reality, everyone should have a purposeful strategy based on what matters most

Following the Supreme Court’s February 2026 ruling striking down IEEPA tariffs, a significant refund opportunity remains available to home furnishings

Running a family business comes with a unique mix of opportunities and challenges. You’re not just making business decisions— you’re
More From The HFA

Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join

Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition

