When I started at HFA, the first picture I saw of David Gunn he was wearing a western shirt and a cowboy hat. This bigger-than-life Texan had an intimidating appearance. When I met him, however, I realized his heart was bigger than life—the heart he has for the home furnishings
As the 2025 holiday season approaches, consumer optimism is tempered by financial caution. Katapult’s new report, Holiday Spending in 2025:
For many independent furniture retailers, succession planning is more complex than expected. The next generation often chooses different careers; employees
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of
The start of the new year brings important updates on trade policy that directly affect the home furnishings industry. As
Shaping the Customer Experience with Consumer Study Data Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.
Immersive Retail: Inspiring Customers with 3D, AR & VR Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to
