Reach higher When things aren’t going well, salespeople often give in to quick and easy sales strategy to get through those troublesome dry spells. Others become so addicted they never reach higher. It’s easy to fall under the spell of the lure of low-hanging fruit. Yet, those who excel in
A strategic plan can help you adjust to whatever lies ahead. My wife and I were surfing TV recently when we stumbled on that old movie, “You’ve Got Mail.” Do you remember that one? Meg Ryan and Tom Hanks play Kathleen and Joe, a couple of New York singles having
It’s hard enough letting someone go. Here’s how to make the situation better for both parties. “You’re fired!” In another life, our 45th president made quite a name for himself with those two words. Of course, it’s never that easy to let an employee go, so if you find you
Customer experience still counts. But studies show the most effective way to maximize customer value is to connect with them at an emotional level. Home Furnishings Association member Lael Thompson is the Chief Operating Officer for Sonshine Furniture in Aurora, Colo. Thompson will be the first to tell you the
If you’ve been in the retail furniture business long enough, you’ve probably heard or read this oft-quoted survey that shows why customers leave a store and never return: 15% because of price. 15% because of product selection. 70% because of the interaction with store associates. Let that set in …
In a retail furniture store, layouts are constantly refreshed, delivery deadlines are tight, and customer expectations are always evolving—it’s easy
For small and mid-sized furniture retailers in the U.S., the old rule “buy deep to get a better price” has
In a business where visual storytelling is everything, furniture retailers and manufacturers are increasingly turning to AI image generation to
A recent California jury verdict has sent a clear message to employers: when it comes to workplace concerns and adverse
In an industry where design inspiration and shopper trust drive every sale, a well-run company blog can be one of
Smart Buying Strategies for Better Inventory Decisions Making the right inventory decisions can be the difference between record sales and costly overstocks. This session
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
Retailer-to-Retailer Roundtable: Back-End Operations Exclusive for HFA Members Looking for a place to connect with like-minded retailers, share challenges, and
