The American Home Furnishings Alliance was among members of the ASTM Furniture Safety Subcommittee voting against changes to the voluntary furniture stability standard recommended by Consumer Reports magazine here last week. At a May 4 meeting of ASTM’s F15.42 subcommittee, Consumer Reports was invited by subcommittee chairman Richard Rosati to
Inventory management plays a big role in customer satisfaction. Inventory management should be designed to monitor product availability, but thanks
November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
