The first thing you need to know about The Farmhouse Store, the wildly popular furniture store of celebrities, Millennials and every consumer in between, is that it was never supposed to be a furniture store. Ed Menapace started out raising “our baby”, as he lovingly calls his store, as a
…and other retail challenges In a two-year study in conjunction with the Home Furnishings Association, we asked furniture retailers to state their top challenges. The results support what I’ve heard from our performance group members as well as consulting clients, with just six challenges making up the majority (more than
If only the sofas, chairs and casegoods you sell could be packaged and shipped like other products you buy—safe and snug in packaging that protects it from the bumps, grinds and sharp objects of the world. Unfortunately, the packaging for furniture doesn’t always rival the luxurious protection of a smartphone,
Take control of the scene as soon as a customer walks through the door I’m not really good at talking about Christmas when it’s 90-plus degrees out, so my August edition may seem untimely, but I’m going with it anyway. There are few facts I hold to be self evident
Find out how restructuring could save you money. Nothing about this time of year—not the heat, nor your upcoming vacation nor next month’s Labor Day sale—brings to mind taxes. However, this might be the perfect time to talk about them. Indeed, this might be the perfect time to consider your
2018 may be several pages removed on the calendar, but it’s closer than you think. The fourth quarter is almost here, and your head is probably in go-go-go-for-the-holidays mode. That’s good—you’re supposed to make hay while the sun shines, right? But the risk is you’ll wake up one day soon,
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
Customer expectations in the furniture industry continue to evolve. These days, they compare every brand to big players like Amazon,
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
Following the Supreme Court ruling invalidating IEEPA tariff rates, President Trump enacted a temporary (150 days) 10% global tariff rate
The Home Furnishings Association (HFA) will welcome retailers to its Retailer Resource Center (RRC) during the Las Vegas Market, offering
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
