When I started at HFA, the first picture I saw of David Gunn he was wearing a western shirt and a cowboy hat. This bigger-than-life Texan had an intimidating appearance. When I met him, however, I realized his heart was bigger than life—the heart he has for the home furnishings
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
In furniture retail, most sales are lost to the power of uncertainty, and this uncertainty often centers around affordability and
Joining an established furniture retail sales team can feel daunting for a new associate. Walking into a showroom with seasoned
On December 10, the U.S. Department of Justice (DOJ) submitted a key response in the Court of International Trade (CIT)
The U.S. Supreme Court has struck down a significant portion of the administration’s previous tariff measures, marking an important moment
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
