CEO

Lessons from the road visiting HFA retailers_HFA CEO blog
Mark Schumacher
Lessons from the road visiting HFA retailers

It feels so good to be back on the road again! Zoom calls are great, and they fill a purpose; however, there is no better way to get to know our members than to visit their stores. Honoring our HFA retailers of the year winners, meeting their teams, and seeing

Jesus Capo-chairman of the board_HFA
Mark Schumacher
Jesús Capó – Outgoing HFA Chairman of the Board

I am not big on gold watches or plaques. While they are historical ways to thank people for their dedication and service, I find that too often, a watch ends up in a drawer and forgotten, and the plaque languishes dustily on a shelf. To me, there is power in

The 3-10 Approach to eComm_HFA-CEO
Mark Schumacher
The 3-10 Approach to eComm 

Recently, we held a webinar relating to optimizing eComm, and it was a perfect example of the need for what I call the 3-10 approach. Just looking at eComm alone, there are so many aspects of it that you need to get right to be successful. How are you tracking

Text reading post-pandemic world-Post-pandemic changes present opportunities_HFA
Mark Schumacher
Post-pandemic changes present opportunities

  Like everyone else, I can’t wait for the end of this restricted pandemic life of ours. Indeed, there are going to be work-at-home aspects of this current situation that will stay with us. We are working with that reality at HFA right now. There are customer buying habits that

illustration of US Capitol with flag behind it
Mark Schumacher
HFA Washington Fly-In update

Traditionally every May, members of HFA head to Washington for what we refer to as “The Fly-In.” It’s a chance to meet with key members of Congress both on the Senate side and the House side of the Capitol. Generally, it’s an effective way of introducing ourselves to key leaders,

bullhorn with political symbols coming from it
Mark Schumacher
A steady drumbeat for the home furnishings industry

I don’t know if you’ve noticed, but it’s almost impossible to talk about any significant subject these days without the discussion ending up in a partisan conversation. I don’t know that I’ve ever seen it quite like this where there is such a high level of divisiveness that springs up

The furnishings industry is craving contact
Mark Schumacher
The furnishings industry is craving contact

I am craving contact! I think in home furnishings, we all are craving contact right now. Our industry has many wonderful attributes, but the one thing that I fell in love with and that resonates with me is our business’ collegial nature. We are part of a customer-centric industry, and

2020-2021
Mark Schumacher
HFA CEO Mark Schumacher is optimistic about 2021

I love great quotations. They can capsulize thoughts and feelings or inspire. The late English author Douglas Adams said, “I may not have gone where I intended to go, but I think I have ended up where I needed to be.” In light of last year, I could rephrase that

You might also like

Geo-fencing vs Geo-framing_HFA blog image
Geo-Framing vs. Geo-Fencing

Geo-fencing and Geo-framing are both forms of digital advertising targeting customers based on their locations. Although both have similar names,

More From The HFA

HFA logo with headphones

Congress and the Trump administration are preparing another Covid-19 relief package. The Home Furnishings Association’s Washington representative, Chris Andresen, and government relations liaison Doug Clark

Listen
HFA logo with headphones

Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and

Listen