Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating a sense of urgency with a customer, we often still hear, “I need to think about it.” What you do after hearing that dreaded phrase is what makes or breaks
Kasper Fopp with WonderSign will show you how to increase your close rate without investing much money. Learn the three steps to improve your omnichannel experience and make your business more successful.
In a world before showroom technology, often the efforts spent on customers went out the showroom doors with them. Today, retailers leveraging in-store technology to track customers and build shopping carts generate valuable data. Research shows that with follow-up or targeted marketing, approximately 20% of initially unsold customers can become
As a sales manager, it is essential to understand the power of furniture protection plans when closing the sale. Knowing how to leverage these plans can be instrumental in getting customers on board, as they offer peace of mind for big purchases and provide additional income for your store. In
What Home Furnishings Retailers and Importers Need to Know The U.S. Consumer Product Safety Commission (CPSC) is moving forward with
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of
More important, what should they do? At a peer group meeting of eight successful construction industry CEOs years ago, the
The Home Furnishings Association (HFA) is closely following the latest developments surrounding the ongoing Supreme Court hearings on the legality
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
