Closing the Sale

The furniture store manager demonstrates furniture to the buyers. A guy and a girl are listening with a good mood to the seller.
Lori Friedlander
The Art of Sales Follow-Up

Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating a sense of urgency with a customer, we often still hear, “I need to think about it.” What you do after hearing that dreaded phrase is what makes or breaks

Creating Customer Loyalty. A show of multiple people with their thumbs up under a chalkboard with a growth arrow pointing up
STORIS
How to Leverage Technology to Build Customer Loyalty

In a world before showroom technology, often the efforts spent on customers went out the showroom doors with them. Today, retailers leveraging in-store technology to track customers and build shopping carts generate valuable data. Research shows that with follow-up or targeted marketing, approximately 20% of initially unsold customers can become

Saleswoman helping someone find what they are looking for
Guardsman
Closing the Sale with Furniture Protection Plans

As a sales manager, it is essential to understand the power of furniture protection plans when closing the sale. Knowing how to leverage these plans can be instrumental in getting customers on board, as they offer peace of mind for big purchases and provide additional income for your store. In

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Pillar Adwards

What are the Pillar Awards? Presented by the Home Furnishings Association, the Pillar Awards celebrate the home furnishings industry’s highest

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