Saundra’s Furniture Wins the Home Furnishings Association’s Retailer of the Year (Under 50 Employees) For over 30 years, Saundra’s Furniture in Colville, WA, has been more than just a furniture store—it has been a cornerstone of the community. From offering top-quality furnishings to embracing the local culture with their beloved
Picture this: It’s a happy day. You just got the keys to your new apartment after years of experiencing housing insecurity. First and last month’s rent, deposits, utilities, and basic necessities such as food leave you with little money to spend on furniture, so the door closes on an empty
In an era where businesses are no longer solely judged by their bottom line, corporate social responsibility (CSR) has become a critical aspect of modern commerce. For home furnishings businesses, having a CSR program is an ethical imperative and a strategic choice that can engage employees, attract customers, and benefit
Are you aware of your surroundings? In tune with movements, trends, and fads? Understanding of the dynamic shift of generational mindsets? Giving back in big ways? Sharing your commitment to good? Consumers practically demand brands to share a deep compassion for the community they serve. In a world of increasing
It feels so good to be back on the road again! Zoom calls are great, and they fill a purpose; however, there is no better way to get to know our members than to visit their stores. Honoring our HFA retailers of the year winners, meeting their teams, and seeing
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn
“The 90-day tariff extension isn’t a finish line—it’s the starting block for your next profit strategy.” The trade landscape just
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one.
Home furnishings retailers must leverage multiple online platforms to effectively reach and engage their target audience. With consumers turning to
In home furnishings retail today, it’s no longer enough just to advertise the products you carry. If you’re a furniture
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
Retailer-to-Retailer Roundtable: Back-End Operations Exclusive for HFA Members Looking for a place to connect with like-minded retailers, share challenges, and
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
