COVID-19

Photo shows Laura Khoury
Robert Bell
Shoptelligence CEO offers retailers tips for thriving in e-commerce

It’s no secret the novel coronavirus pandemic has changed how we shop, but at first there was only anecdotal evidence of that. In the Home Furnishings Association’s live COVID-19 Webinar June 4, Shoptelligence CEO Laura Khoury offered real data to to show just how dramatic that change is in the

Image shows a man in a ballcap
Doug Clark
PPP changes sought by HFA will help borrowers

The U.S. Senate approved a House bill June 3 that adds needed flexibility to the Paycheck Protection Program. The action, by unanimous consent, happened only hours after Home Furnishings Association members urged Sen. Todd Young of Indiana and his colleagues to move quickly. “I will carry that message to those

entrance to Coconis
Robert Bell
Retailers stress authenticity and safety in new furniture advertising

When his stores reopened earlier this month, Nebraska Furniture Mart CEO Irv Blumkin was stunned with the business they did. The pent-up demand from customers locked down in their homes and on their phones for most of spring is leading to a strong month of sales. “Not under my wildest

Image shows Darin LaHood speaking at a podium
Doug Clark
U.S. House strongly supports PPP flexibility

Furniture retailers would get more flexibility to spend Paycheck Protection Program funds and earn loan forgiveness under a bill passed 417-1 by the U.S. House of Representatives Thursday. A similar measure will be considered in the Senate next week. The Home Furnishings Association pushed for the changes in letters to

image shows a furniture showroom
Doug Clark
SBA tweaks loan forgiveness timeline

Jacob Shevin was ahead of the Small Business Administration. The SBA recently published new guidance allowing businesses more flexibility in calculating forgiveness of Paycheck Protection Program loans.  Originally, funds had to be spent during an eight-week period that began as soon as the loan was deposited in the borrower’s bank

City Furniture's newest store in the Miami community of Doral will be a dual-branded effort with Ashley HomeStore.
Robert Bell
Koenig: Now more than ever, the new customer journey starts online

For years the start of the customer journey has slowly been migrating away from the furniture showroom floor to online. The novel coronavirus pandemic has only accelerated that change to the point that Home Furnishings Association member City Furniture has revamped its sales process entirely to focus on engaging that

image shows a courtroom
Doug Clark
HFA asks for liability protection as stores reopen

Furniture retailers would love to see customers lined up at their front doors when they reopen after weathering the public health crisis. Attorney Pascal Benyamini warned of a different possibility in a Home Furnishings Association webinar May 7. “If you start on the wrong foot, by not showing that you’re

Human Resources
Robert Bell
Retailers need to form a plan, be flexible when bringing employees back

Furniture retailers might be eager to return to work, but their employees might not share that enthusiasm. In Thursday’s Home Furnishings Association live COVID-19 Webinar, “Getting Your Employees Back to Work,” a pair of human resources experts said store owners need to be open-minded and flexible when inviting employees back

Image shows a man sitting in an office
Doug Clark
New initiative would improve PPP for furniture retailers

A month ago, the Home Furnishings Association wrote to key leaders in Washington, D.C., asking for improvements to the Paycheck Protection Program. It is the primary lending initiative for small businesses, but some of its provisions make it less helpful to furniture retailers than it should be. Now, help may

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