A concerning reality persists in furniture and mattress retail: between 60-80% of furniture shoppers and 30-50% of mattress shoppers walk out without purchasing. This “walk-away rate” translates to approximately $150 million in lost furniture and $30 million in lost mattress sales across the United States daily. According to a 2023 Consumer
The Home Furnishings Association (HFA) is aware that many retailers have been following the recent news regarding Costco’s tariff lawsuit,
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
