The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks through to your website on her phone, browses the dimensions and fabric options, but doesn’t make a purchase. The next day, she visits your physical store, sits on that exact
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New findings from Koalafi’s State of the Lease-to-Own Consumer Report show that when lease-to-own financing is available, visible, straightforward, and easy to understand, shoppers feel more confident in continuing their journey
How Furniture Retailers Win Online in 2026 Walk into any furniture store today, and you can sense how dramatically the buyer journey has changed. Customers no longer arrive to browse. They arrive informed. They have compared brands, saved inspiration boards, tested products in AR, read reviews, and asked AI for
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they ever enter a store. They look for clarity, inspiration, and confidence in every interaction. A website often influences a purchase more than any single conversation on the sales floor. A
Retailers are (rightly) investing in immersive 3D experiences to inspire and convert today’s mobile-first shoppers. Whether a beautifully rendered kitchen design or a fully customized living room, the right tools build confidence and help customers visualize their future space. But, too often, what starts as a “wow” moment online, or
Seeing clearly is one of the biggest aspirations for today’s retailers, and nowhere is this more critical than in logistics. Final mile delivery visibility has become essential for delivery managers and end customers who want to know exactly where their order is and when it will arrive. Having visibility at
The NEW Buyer Journey: Digital and On-Demand The days of quick, impulse-driven furniture purchases are long gone. Today’s consumer expects instant clarity, confidence, and even control from the products and companies they choose to invest their hard-earned money with. If your website doesn’t deliver—especially on the product page—the sale stalls.
Today, having a website that does not deliver a seamless eCommerce experience is not optional for furniture retailers looking to attract and retain customers. The customer journey has morphed dramatically, with many starting—and sometimes completing—their purchasing journey online. Independent, local furniture retailers who prioritize their website’s eCommerce experience can set
According to a 2024 survey, 86% of consumers start their research online. This statistic highlights the importance of providing furniture companies with a seamless and engaging digital experience. Shoppers today expect more than just attractive furniture—they want inspiration, customization, and convenience throughout their buying journey. Meeting these expectations isn’t without
The furniture retail landscape is evolving rapidly, breaking down the traditional barriers that once separated B2B (business-to-business) and DTC (direct-to-consumer) operations. As these silos dissolve, a more interconnected ecosystem is emerging. Home furnishings retailers increasingly recognize the value of integrating these channels to create a seamless experience for wholesale buyers,
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Retail furniture buying in the United States is undergoing seismic shifts, marked by new technologies, evolving consumer expectations, and changes
The Home Furnishings Association invites the industry to join us at High Point Market for a special celebration honoring the
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
In furniture retail, most sales are lost to the power of uncertainty, and this uncertainty often centers around affordability and
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
