The NEW Buyer Journey: Digital and On-Demand The days of quick, impulse-driven furniture purchases are long gone. Today’s consumer expects instant clarity, confidence, and even control from the products and companies they choose to invest their hard-earned money with. If your website doesn’t deliver—especially on the product page—the sale stalls.
Today, having a website that does not deliver a seamless eCommerce experience is not optional for furniture retailers looking to attract and retain customers. The customer journey has morphed dramatically, with many starting—and sometimes completing—their purchasing journey online. Independent, local furniture retailers who prioritize their website’s eCommerce experience can set
According to a 2024 survey, 86% of consumers start their research online. This statistic highlights the importance of providing furniture companies with a seamless and engaging digital experience. Shoppers today expect more than just attractive furniture—they want inspiration, customization, and convenience throughout their buying journey. Meeting these expectations isn’t without
The furniture retail landscape is evolving rapidly, breaking down the traditional barriers that once separated B2B (business-to-business) and DTC (direct-to-consumer) operations. As these silos dissolve, a more interconnected ecosystem is emerging. Home furnishings retailers increasingly recognize the value of integrating these channels to create a seamless experience for wholesale buyers,
What if you’re sitting on one of your store’s most valuable marketing assets—and not using it? If you’re like most
In home furnishings retail today, it’s no longer enough just to advertise the products you carry. If you’re a furniture
Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
Retailers across the country all share the same goal: get the right customers in the door, physically or digitally, without
At a time when economic uncertainty holds consumers back from spending, it’s crucial to offer a shopping experience that drives
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
