Research shows that customers visit your website before entering your home furnishings store. And if you aren’t using Live Chat on your website (or need to be using it correctly), you could be missing out on the one customer service expert who is always on call. Do I need Live
My wife doesn’t know this, but one day (when the kids are older), I think I’ll be back in the retail game. Being in so many stores, I get a chance to critique a lot of things from visual, salesmanship, leadership, and merchandise style and value. I’ve often found myself
Customer loyalty. Wouldn’t you love to have all of your customers be loyal? Why? Loyal customers come back more often, spend more money, buy more items, refer their friends, and provide valuable feedback. These are your best customers. When I was working the floor and saw a be back walk
The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I
In retail home furnishings, many salespeople believe the key to closing more sales is knowing every detail about every product
Recent developments regarding tariffs collected under the International Emergency Economic Powers Act (IEEPA) have raised important questions for home furnishings
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
What Home Furnishings Retailers and Importers Need to Know The U.S. Consumer Product Safety Commission (CPSC) is moving forward with
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
