With digital marketing technologies changing as quickly as the season’s decorating trends, knowing which platforms your furniture store needs to run on can be intimidating and confusing. OTT, Google AdWords, Facebook/Instagram, TikTok, Snapchat: the list of technologies keeps on growing, but in all likelihood, your marketing budget stays relatively the
When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
