With digital marketing technologies changing as quickly as the season’s decorating trends, knowing which platforms your furniture store needs to run on can be intimidating and confusing. OTT, Google AdWords, Facebook/Instagram, TikTok, Snapchat: the list of technologies keeps on growing, but in all likelihood, your marketing budget stays relatively the
HIGH POINT, N.C. (March 9, 2026) — The Home Furnishings Association (HFA) announced its High Point Market Seminar Series, delivering
Effective April 6, 2026, the Trump Administration has modified the existing Section 232 tariffs on steel, aluminum, and copper products
In today’s digital-first shopping environment, your product images are doing far more than just “showing” a sofa or dining table;
Understanding Your True Landed Cost: How Tariff Layers Are Reshaping Your Home Furnishings Business The trade environment for home furnishings
The Home Furnishings Association’s Trailblazer Award recognizes individuals whose careers have shaped the home furnishings industry through innovation, leadership, and
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
