Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers, it can be a powerful way to reach shoppers who are close enough to visit your showroom. But it only works when you understand what it actually is, follow a
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer email addresses and cell phone numbers from past purchases, deliveries, financing applications, or loyalty programs, you already own one of the most powerful digital marketing tools available today. The mistake
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks through to your website on her phone, browses the dimensions and fabric options, but doesn’t make a purchase. The next day, she visits your physical store, sits on that exact
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even step into your showroom. The good news? With the right digital marketing channels, you can quickly turn those clicks into customers. After working with furniture retailers across the country, Dovr
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a significant portion of website traffic across industries, often outperforming social media and many paid channels over time. For furnishings retailers, search visibility directly affects how brands are discovered, researched, and
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase? That’s where retargeting campaigns come in – a powerful digital marketing strategy that gives you a second chance to convert those interested visitors into paying customers. In fact, retargeting is
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember when only the big players—the Top 100 chains with massive budgets—could afford sophisticated digital marketing. Those billion-dollar retailers had teams of 20 or more people solely handling search engine optimization
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn anonymous online shoppers into real-world buyers in your showroom. Your website is working. You’re running promotions, posting on social, and running digital ads. And you’re getting the clicks to prove
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one. With Social Mirror ads, you can turn your Instagram, Facebook, or TikTok posts into powerful, clickable ads that reach thousands beyond your followers. It’s your brand, content, and style, just
In home furnishings retail today, it’s no longer enough just to advertise the products you carry. If you’re a furniture retailer looking to get real ROI from Facebook and Instagram ads, these three proven paid ad strategies will help you drive results, build your brand, and grow your business. Become
Family businesses form the backbone of the home furnishings industry. Stepping into a leadership role within such an enterprise brings
Running a family business comes with a unique mix of opportunities and challenges. You’re not just making business decisions— you’re
The Home Furnishings Association (HFA) will welcome retailers to its Retailer Resource Center (RRC) during the Las Vegas Market, offering
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
