Shopping for furniture is a universal experience, yet the way different generations approach this process varies significantly. From Gen Z to Baby Boomers, each group brings unique habits, priorities, and preferences. By understanding these differences, retailers and marketers can tailor their strategies to better serve their diverse customer base. In
Use Your Customer List for Advanced Digital Targeting Lists are a staple in our daily lives—for groceries, task management, or home renovation planning. In digital advertising, lists play a pivotal role in targeting specific audiences with personalized messages. For furniture businesses, leveraging list-based advertising can help attract new customers, re-engage
In a world where inspiration is just a scroll away, social influencers are redefining how we design our spaces and choose furniture. Nearly 6 in 10 people planning to buy furniture in the next year admit that influencers play a role in their decisions. And for Millennials, the generation driving
Retail marketing enters a transformative era driven by rapid technological advancements, evolving consumer expectations, and an intensified demand for personalization, convenience, and sustainability. As we look ahead to 2025 and beyond, retailers must navigate a dynamic environment where innovation and adaptability are no longer optional but essential. From AI-powered personalization
As a brick-and-mortar furniture retailer, staying ahead of marketing trends is crucial to driving traffic and increasing sales. With the rapid evolution of digital technologies and AI, there are more innovative ways than ever to attract customers to your store. Let’s explore effective strategies, emerging 2025 marketing trends, and practical
STAND OUT BY WINNING: Innovation, Personalization, and Trustworthiness. In today’s fast-paced furniture market, where retailers continuously evolve to engage with furniture buyers, it takes more than strong sales offers or a wide product selection to beat the competition. To truly stand out, you need marketing strategies that connect with your
In the ever-evolving world of digital marketing, two terms frequently surface: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both play crucial roles in driving online visibility and traffic but differ significantly in approach and execution. Understanding these differences is key to leveraging each strategy effectively. What is SEO?
Having a strong digital marketing strategy has become crucial for furniture retailers. A strategy helps increase brand awareness, drives sales, and boosts customer engagement. However, developing and executing an effective digital marketing plan can be challenging for retailers not well-versed in this ever-changing landscape. That’s where hiring a reliable digital
The world is consumer-driven and constantly changing. Enticing customers to your furniture store with traditional marketing methods (or even online) is becoming harder every year. We’ve got you covered if you’re struggling with ideas to improve your furniture store marketing. Check out these 8 tips to supercharge your market penetration
Home Furnishings Retailers are always looking for new and innovative ways to drive website traffic and boost sales. Both organic and paid advertising strategies play vital roles in achieving these goals, but mastering how to effectively utilize both can be challenging. This guide will explore key insights shared by industry
A Key Resource for Furniture Retailers Managing human resources can be a daunting challenge for small businesses and independent furniture
The Home Furnishings Association (HFA) is thrilled to continue celebrating the exceptional achievements of the 2025 Retailer of the Year
Staying Informed and Getting Involved: What Home Furnishings Retailers Need to Know Today, home furnishings retailers face growing challenges from
Home furnishing businesses like yours are taking the plunge into ecommerce every day by setting up simple online shops. If
This week, several significant government policies have surfaced that directly impact home furnishings retailers and manufacturers. From increased tariffs and
Managing Cash Flow Fluctuations in Turbulent Times Cash flow can make or break your business — especially in retail. From economic uncertainty and changing consumer
Driving Results with Sales Process & Planning A high-performing sales team doesn’t happen by chance—it’s built on a structured process and a strategic plan for
