Digital Marketing

Person doing a Google Search on a laptop computer
Scott Perry
Google Branded Search Campaign Strategy

All too often when auditing brands, I see them wasting money on brand search. Yes, it’s important to protect your brand, how much you need to depend on your brand specifically, and how your competitors are advertising against your brand, so it’s really a case-by-case basis. However, there is a

Man with a computer head looking into a mirror seeing his reflection
Conquest Digital Solutions
Attract New Customers Like Your Past Customers

Everybody needs furniture, right? It’s what can make targeting for your digital ad campaigns so challenging! The great thing about digital is that it can drill down and find only the specific customers you want. With behavior as universal as furniture shopping, nailing that customer down can seem next to

People holding up signs with question marks in front of their faces.
Maggie Ellison
Drive Customer Traffic Post Pandemic

Let’s be honest with ourselves for a moment. The pandemic changed us. Our thought processes about everything from when someone coughs to our casual interactions with our colleagues to the way we eat, the way we engage, and indeed the way we shop and, more than anything – the way

Text messages in cellphone screen with abstract hologram speech bubbles.
Home Furnishings Association
6 Text Marketing Messages to Drive Traffic

Home furnishings retailers are discovering the power of text marketing messages to communicate effectively and revitalize their sales. By utilizing this powerful tool, they can innovatively engage with customers while creating opportunities for increased traffic and revenue growth. Here are six ways to use text to drive retail sales: Driving

A hand placing different colored squares with head graphics on each one
Find Prospective Employees with Digital Marketing

Long ago, you did not have to look far to find prospective employees for your organization. Even better, great employees referred friends and family and helped build a family atmosphere for many small businesses. Then 2020 came, and, like a nuclear bomb, everything that we knew and did to gain

5 SEO tactics to get your website seen_HFA blog image
Home Furnishings Association
5 SEO tactics to get your website seen

SEO tactics involve a multifaceted and complex discipline designed to optimize your website so it will rank higher in search engine results. Following the five essential SEO tactics below will improve your website’s visibility to search engines and reach a larger audience. Onsite SEO First and foremost, ensuring your website

The Growing Trend in Visual Merchandising

In digital communication and commerce, imagery and visual merchandising have never been more important. An internal study from Google’s Search team found that nearly 40% of users aged 18-25 begin their internet searches on visual platforms, searching for places to go and products to buy on Instagram and TikTok rather

Digital Marketing Budget blog_HFA
Phelps Digital
Tips For a Successful Digital Marketing Budget

“How do I build out a successful digital marketing budget?” That’s the question that every retailer asks when starting campaigns, evolving strategies, or looking down the road in preparation for growth. When working with retailers, we get this question all the time, and while you may be hoping for a

HFA-QCS Digital Content Planning Made Easy
Home Furnishings Association
Quick Click Solutions: Digital Content Planning Made Easy

 Content planning doesn’t have to be complicated. This video provides you with five simple tips that will streamline the content development for your digital content strategy. CLICK HERE for more digital marketing resources from HFA.

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