All too often when auditing brands, I see them wasting money on brand search. Yes, it’s important to protect your brand, how much you need to depend on your brand specifically, and how your competitors are advertising against your brand, so it’s really a case-by-case basis. However, there is a
Everybody needs furniture, right? It’s what can make targeting for your digital ad campaigns so challenging! The great thing about digital is that it can drill down and find only the specific customers you want. With behavior as universal as furniture shopping, nailing that customer down can seem next to
Let’s be honest with ourselves for a moment. The pandemic changed us. Our thought processes about everything from when someone coughs to our casual interactions with our colleagues to the way we eat, the way we engage, and indeed the way we shop and, more than anything – the way
Home furnishings retailers are discovering the power of text marketing messages to communicate effectively and revitalize their sales. By utilizing this powerful tool, they can innovatively engage with customers while creating opportunities for increased traffic and revenue growth. Here are six ways to use text to drive retail sales: Driving
Long ago, you did not have to look far to find prospective employees for your organization. Even better, great employees referred friends and family and helped build a family atmosphere for many small businesses. Then 2020 came, and, like a nuclear bomb, everything that we knew and did to gain
SEO tactics involve a multifaceted and complex discipline designed to optimize your website so it will rank higher in search engine results. Following the five essential SEO tactics below will improve your website’s visibility to search engines and reach a larger audience. Onsite SEO First and foremost, ensuring your website
In digital communication and commerce, imagery and visual merchandising have never been more important. An internal study from Google’s Search team found that nearly 40% of users aged 18-25 begin their internet searches on visual platforms, searching for places to go and products to buy on Instagram and TikTok rather
“How do I build out a successful digital marketing budget?” That’s the question that every retailer asks when starting campaigns, evolving strategies, or looking down the road in preparation for growth. When working with retailers, we get this question all the time, and while you may be hoping for a
Content planning doesn’t have to be complicated. This video provides you with five simple tips that will streamline the content development for your digital content strategy. CLICK HERE for more digital marketing resources from HFA.
Marisa Peacock, Chief Strategist with The Strategic Peacock covers essential marketing messaging tips you need to help you target your millennial customers. CLICK HERE for more digital marketing resources from HFA.
Today, HR professionals in every industry are looking for creative and effective options to get their message in front of
Most people outside of the home furnishing industry have a distorted view of the fantastic and vast career options that
Donna Perlstein with Userway explains how you can make sure your website is ADA-compliant and potentially stay lawsuit-free.
It’s hard to believe, but the end is almost upon us! The end of 2023 will be here in a
Companies are becoming increasingly aware of the importance of their culture and how it informs each decision made. An emphasis
Are you looking for ways to train your sales team and fill their pipeline? We have brought together a group of experts to share their
Unlock the secrets of Pinterest. Join us for an exclusive webinar with Pinterest to learn how you can use Pinterest to drive more qualified traffic,
