The Direct-To-Consumer (DTC) market has grown 75% over the last two years, surpassing $200B. DTC provides excellent flexibility to offer more affordable and effective choices with improved profit margins and reduced costs. In this article, we will review the growth of Direct-to-Consumer product options and how they will increase profitability
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
Visual merchandising has evolved significantly from traditional window displays and static store layouts. What used to rely solely on creativity
When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
