The Home Furnishings Association is proud to recognize Elizabeth Ann Howell as the recipient of the 2025 Emerging Star Award. Elizabeth Ann’s passion for furniture and design, combined with her innovative leadership and dedication to community engagement, has made her a standout leader in the home furnishings industry. Her journey
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
The trade and tariff landscape remains fluid, with several developments—and non-developments worth monitoring. While there haven’t been many substantial changes
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
