The Home Furnishings Association is proud to recognize Elizabeth Ann Howell as the recipient of the 2025 Emerging Star Award. Elizabeth Ann’s passion for furniture and design, combined with her innovative leadership and dedication to community engagement, has made her a standout leader in the home furnishings industry. Her journey
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
For business owners, change isn’t a seasonal disruption, it’s the daily reality. Customer traffic fluctuates, employee availability shifts, and unexpected
How Furniture Retailers Win Online in 2026 Walk into any furniture store today, and you can sense how dramatically the
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
