HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the 2026 HFA Pillar Awards, recognizing outstanding retailers, leaders, and partners who are shaping the future of the home furnishings industry. Each year, the Pillar Awards honor excellence across leadership, innovation,
Recognizing Excellence and Innovation in the Home Furnishings Industry [Carmichael, CA] – [10/1/25] – The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2026 HFA Pillar Awards (formerly known as the HFA Retailer of the Year Awards). These annual honors spotlight the individuals
The Home Furnishings Association (HFA) is thrilled to continue celebrating the exceptional achievements of the 2025 Retailer of the Year Award winners. These industry leaders have not only set the bar for excellence in Customer Experience, Company Culture, Social Responsibility, Innovation, and Industry Contribution but have also inspired us all
The Home Furnishings Association is proud to recognize Elizabeth Ann Howell as the recipient of the 2025 Emerging Star Award. Elizabeth Ann’s passion for furniture and design, combined with her innovative leadership and dedication to community engagement, has made her a standout leader in the home furnishings industry. Her journey
NFM’s Shane Pohlman is not just a leader in the home furnishings industry; he’s a game-changer who brings a vibrant mix of creativity, innovation, and passion to every project he undertakes and has been awarded the 2024 Home Furnishings Emerging Star Award. His journey began as Director of Furniture for
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
As we turn the page toward 2026, California employers, including home furnishings retailers, are once again preparing for a fresh
When Furniture Stops Moving, It’s Time to Rethink Your Floor Tariffs are driving costs up. The pandemic redecorating rush is
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
