In the recruitment and executive search world, we often hear requests for the “Purple Squirrel,” that so-called mythical candidate who possesses a hyper-specific blend of industry experience, local proximity, and a 100% match on every technical requirement. While holding out for excellence is understandable, there is a fine line between
When Furniture Stops Moving, It’s Time to Rethink Your Floor Tariffs are driving costs up. The pandemic redecorating rush is
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,
How to structure rewards that align with measurable outcomes — from sales to delivery accuracy to customer satisfaction. When you’re
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
