Jamie Gaston, VP of Client Services with Esquire Advertising outlines the core differences between Geo-Framing and Geo-Fencing and shows you how to find more of your target customer through your digital marketing in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.
Geo-fencing and Geo-framing are both forms of digital advertising targeting customers based on their locations. Although both have similar names, they are miles apart in their approach to attracting and engaging a targeted consumer. Geo-fencing The standard Geo-fence allows you to put a pin on a building and create an
This Quick Click Solutions video from Eric Gindly, CEO of Esquire Advertising, will show you 5 things you can do to add more power to your email marketing campaigns that you can start using right away!
The trade and tariff landscape remains fluid, with several developments—and non-developments worth monitoring. While there haven’t been many substantial changes
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
In retail home furnishings, many salespeople believe the key to closing more sales is knowing every detail about every product
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the
Join Peter Theran and Steve Fodor, LCB, MCS, Founder and CEO of Customs Services & Solutions, for a practical discussion on IEEPA tariffs, refund developments,
Chasing volume is no longer enough in retail today. Sustainable profitability comes from disciplined, high-impact decisions about assortment, floor space, inventory, and capital allocation.
