Jamie Gaston, VP of Client Services with Esquire Advertising outlines the core differences between Geo-Framing and Geo-Fencing and shows you how to find more of your target customer through your digital marketing in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.
Geo-fencing and Geo-framing are both forms of digital advertising targeting customers based on their locations. Although both have similar names, they are miles apart in their approach to attracting and engaging a targeted consumer. Geo-fencing The standard Geo-fence allows you to put a pin on a building and create an
This Quick Click Solutions video from Eric Gindly, CEO of Esquire Advertising, will show you 5 things you can do to add more power to your email marketing campaigns that you can start using right away!
Most conversations about the future of eCommerce focus on the surface—better website design, faster checkout, and smoother user experiences. While
How Furniture Retailers Can Thrive in the Agentic Era The digital landscape for home furnishings is shifting beneath our feet,
Turning Store Insights into Smarter Decisions In retail, instinct has long guided decision-making: what to stock, when to advertise, and
Effective April 6, 2026, the Trump Administration has modified the existing Section 232 tariffs on steel, aluminum, and copper products
A recent court order could make it easier for importers to recover certain IEEPA tariff payments. On March 27, 2026,
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
