In the years since ChatGPT’s rise to prominence, new AI products and AI methods have taken nearly every industry by storm. Unsurprisingly, the marketing industry has also experienced radical changes on every level, from how advertisements are built to how these ads are delivered to potential customers. With cutting-edge AI-powered
In an era where the convenience of eCommerce is ever-rising, brick-and-mortar stores face the ongoing challenge of attracting customers through their doors. Studies show that foot traffic numbers have been slow to bounce back following the COVID-19 pandemic in 2020, and early 2023 data shows that foot traffic has decreased
What is Digital Advertising? Digital advertising refers to marketing completed through online channels (e.g., websites, streaming platforms, email, etc.). It can come in a wide range of formats, like search engine marketing (SEM), display ads, paid social ads, and more. Over the last decade, the popularity of digital advertising has
Video streaming has taken the world by storm. Today, nearly every home has a subscription to Netflix, with other streaming services such as Disney+, Apple TV+, Amazon Prime Video, and Hulu on the rise. Now, you can watch as many episodes as you want, whenever you want, with on-demand subscription
High Point, NC- Esquire Advertising has been named the 2023 Partner of the Year by the Home Furnishings Association (HFA). This recognition as one of the industry’s highest achievers is amongst the most prestigious awards in home furnishings. Esquire Adverting was judged by a panel of industry professionals on seven
For any successful business, having a robust online presence is essential. Good SEO practices can help your marketing team capture visibility and boost growth for your store. After all, the better your store’s website performs in search engines, the easier it is to get paying customers to visit it –
Learn how to create loyal customers with these tips for enhancing the shopping experience by Steve Greenberg with SpaceRX. Explore design and merchandising strategies that will make your store stand out from the competition and keep customers coming back.
Esquire Advertising discusses how to increase sales for your store by turning your customers into social influencers.
Don’t stop advertising. Eric Grindley with Esquire Advertising shows you how to drive traffic in a slowing economy.
Jamie Gaston, VP of Client Services with Esquire Advertising outlines the core differences between Geo-Framing and Geo-Fencing and shows you how to find more of your target customer through your digital marketing in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.
In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail,
The Home Furnishings Association’s Trailblazer Award recognizes individuals whose careers have shaped the home furnishings industry through innovation, leadership, and
How independent furniture retailers can turn their website into a real part of how they sell — not just a
How Strong Leadership Drives Performance, Culture, and Consistency Traffic patterns fluctuate, customer expectations continue to evolve, and competition remains strong
A furniture eCommerce website needs to do more than display products. It should communicate scale, material, and quality without the
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: eCommerce Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.
