Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers, it can be a powerful way to reach shoppers who are close enough to visit your showroom. But it only works when you understand what it actually is, follow a
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many furniture retailers off guard. What worked when you had one showroom rarely scales cleanly. Each new store comes with its own trade area, competitors, local reputation, and a set of
Turning Store Insights into Smarter Decisions In retail, instinct has long guided decision-making: what to stock, when to advertise, and where to open new locations. But over time, those instincts have been sharpened by something even more powerful: retail data. And today, even independent retailers can harness analytics in ways
In the years since ChatGPT’s rise to prominence, new AI products and AI methods have taken nearly every industry by storm. Unsurprisingly, the marketing industry has also experienced radical changes on every level, from how advertisements are built to how these ads are delivered to potential customers. With cutting-edge AI-powered
In an era where the convenience of eCommerce is ever-rising, brick-and-mortar stores face the ongoing challenge of attracting customers through their doors. Studies show that foot traffic numbers have been slow to bounce back following the COVID-19 pandemic in 2020, and early 2023 data shows that foot traffic has decreased
What is Digital Advertising? Digital advertising refers to marketing completed through online channels (e.g., websites, streaming platforms, email, etc.). It can come in a wide range of formats, like search engine marketing (SEM), display ads, paid social ads, and more. Over the last decade, the popularity of digital advertising has
Video streaming has taken the world by storm. Today, nearly every home has a subscription to Netflix, with other streaming services such as Disney+, Apple TV+, Amazon Prime Video, and Hulu on the rise. Now, you can watch as many episodes as you want, whenever you want, with on-demand subscription
High Point, NC- Esquire Advertising has been named the 2023 Partner of the Year by the Home Furnishings Association (HFA). This recognition as one of the industry’s highest achievers is amongst the most prestigious awards in home furnishings. Esquire Adverting was judged by a panel of industry professionals on seven
For any successful business, having a robust online presence is essential. Good SEO practices can help your marketing team capture visibility and boost growth for your store. After all, the better your store’s website performs in search engines, the easier it is to get paying customers to visit it –
Learn how to create loyal customers with these tips for enhancing the shopping experience by Steve Greenberg with SpaceRX. Explore design and merchandising strategies that will make your store stand out from the competition and keep customers coming back.
Estate planning isn’t only for the wealthy. In reality, everyone should have a purposeful strategy based on what matters most
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
On September 1, 2026, U.S. Customs and Border Protection (CBP) issued an advance notice of proposed rulemaking (ANPRM), requesting input
Most furniture store owners spend decades building their businesses, cultivating vendor relationships, earning lenders’ trust, and developing a loyal customer
Customer expectations in the furniture industry continue to evolve. These days, they compare every brand to big players like Amazon,
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
