Lease-to-purchase specialist Simple Finance, a regular exhibitor at the HFA’s Resource Centers, is changing its name to Acima Credit. Acima will continue to provide lease-purchase financing and service and support to home furnishings retailers and their customers who come from a variety of credit positions. This name change is driven
Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. Last week we kicked off a month-long series featuring retail designer Martin Roberts, who’ll discuss logos he helped recreate for four retailers. This week Martin looks at Williams & Kay. A few
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
Many home furnishings retailers are closely watching the possibility of tariff refunds following recent court rulings on IEEPA tariffs. For
Winning the hearts and loyalty of customers takes more than just offering attractive products or competitive pricing. It demands a
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
