Lease-to-purchase specialist Simple Finance, a regular exhibitor at the HFA’s Resource Centers, is changing its name to Acima Credit. Acima will continue to provide lease-purchase financing and service and support to home furnishings retailers and their customers who come from a variety of credit positions. This name change is driven
Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. Last week we kicked off a month-long series featuring retail designer Martin Roberts, who’ll discuss logos he helped recreate for four retailers. This week Martin looks at Williams & Kay. A few
How to spot consultative salespeople who listen, build trust, and follow through — before they ever set foot on your
Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth The Home Furnishings Association (HFA) will present
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
For decades, home furnishings retail has relied on a familiar merchandising formula: create a beautiful room, put the furniture in
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
