February 2017

ACIMA
Home Furnishings User
Simple Finance changes its name

Lease-to-purchase specialist Simple Finance, a regular exhibitor at the HFA’s Resource Centers, is changing its name to Acima Credit. Acima will continue to provide lease-purchase financing and service and support to home furnishings retailers and their customers who come from a variety of credit positions. This name change is driven

Williams & Kay store logo
Martin Roberts
What makes a good store logo? – Part 2

Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. Last week we kicked off a month-long series featuring retail designer Martin Roberts, who’ll discuss logos he helped recreate for four retailers. This week Martin looks at Williams & Kay. A few

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