Traditionally every May, members of HFA head to Washington for what we refer to as “The Fly-In.” It’s a chance to meet with key members of Congress both on the Senate side and the House side of the Capitol. Generally, it’s an effective way of introducing ourselves to key leaders,
The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I
HIGH POINT, N.C. (March 9, 2026) — The Home Furnishings Association (HFA) announced its High Point Market Seminar Series, delivering
Most conversations about the future of eCommerce focus on the surface—better website design, faster checkout, and smoother user experiences. While
How independent furniture retailers can turn their website into a real part of how they sell — not just a
Recent developments regarding tariffs collected under the International Emergency Economic Powers Act (IEEPA) have raised important questions for home furnishings
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: eCommerce Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.
