When I look at 2021 through the lens of advocacy, I must tell you that it was a game-changer for our industry and the home furnishings association. That’s something I say on many different levels. First, the sheer volume of issues we weighed in on, the positions we presented, and
Consistency in advocacy engagement has been the main pillar of HFA’s Government Relations Action Team (GRAT) throughout the COVID-19 pandemic. In October 2020, the U.S. Trade Representative (USTR) announced a Section 301 investigation into alleged misconduct in Vietnam related to currency manipulation and illegal logging. The announcement jolted the furniture
The White House is on the phone. When the call came to HFA member Sheely’s Furniture and Appliance in North Lima, Ohio, last month, the nervous operator immediately paged Sherry Sheely, the company’s COO. “The White House is on the phone,” the operator told Sheely. “You mean the White House
Home furnishings retailers must create strategies for driving traffic to their physical stores as a critical component of their overall
Getting a sofa from the point of sale to a customer’s living room smoothly — and profitably — isn’t always
In the competitive landscape of home furnishings retail, every advantage counts. From staying on top of trends to managing inventory
A digital marketing plan outlines strategic online tactics that determine how you promote your products, services, and brand online. With
In an era where the convenience of eCommerce is ever-rising, brick-and-mortar stores face the ongoing challenge of attracting customers through
Traffic Mastery: Organic & Paid Advertising Join our panel of experts as we dive into the key strategies for maximizing your online presence. Learn how
Drive Traffic with Data Insights There is untapped potential for driving traffic to your store by using the data you collect. Industry experts will share
