In a world where inspiration is just a scroll away, social influencers are redefining how we design our spaces and choose furniture. Nearly 6 in 10 people planning to buy furniture in the next year admit that influencers play a role in their decisions. And for Millennials, the generation driving
Employers in the furniture industry must now reconcile that standard benefit packages are no longer the only expectation of workers. Attracting and retaining employees requires benefits to appeal across a multi-generational workforce. Benefit packages for four generations It is incredible to realize that there are currently four generations in
The trade and tariff landscape remains fluid, with several developments—and non-developments worth monitoring. While there haven’t been many substantial changes
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
More important, what should they do? At a peer group meeting of eight successful construction industry CEOs years ago, the
As eCommerce grows, online merchandising has become a key element in driving both customer engagement and sales. Far more than
The Home Furnishings Association (HFA) is aware that many retailers have been following the recent news regarding Costco’s tariff lawsuit,
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
