I want to tell you about something that’s already happening on your website, right now, that you’re probably not aware of. AI agents are browsing furniture retail websites every day. Not humans. Software. Acting on behalf of real shoppers who typed a question into ChatGPT or Google’s AI Overview and
Home furnishings retailers are facing a rapidly changing trade and customs environment, with several recent federal actions that could increase
Effective April 6, 2026, the Trump Administration has modified the existing Section 232 tariffs on steel, aluminum, and copper products
The furniture industry is entering a new digital era. One where a dining table can be explored in 10 finishes,
A furniture eCommerce website needs to do more than display products. It should communicate scale, material, and quality without the
Upcoming Section 301 tariff decisions could have meaningful consequences for home furnishings retailers, shaping costs, sourcing, and competitiveness in the
Inventory Management Transformation: The New Retail Back End Behind every great customer experience is an operation that runs smoothly. Join Peter Theran, HFA CEO, for
How Visible Is Your Store in AI? What are AI search tools saying about your store, and are they saying anything at all? In
MEMBER-ONLY DISCUSSION: Back-End Operations Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
