I want to tell you about something that’s already happening on your website, right now, that you’re probably not aware of. AI agents are browsing furniture retail websites every day. Not humans. Software. Acting on behalf of real shoppers who typed a question into ChatGPT or Google’s AI Overview and
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember when only the big players—the Top 100 chains with massive budgets—could afford sophisticated digital marketing. Those billion-dollar retailers had teams of 20 or more people solely handling search engine optimization
Connecting POS, inventory, and ecommerce has become essential for furniture retailers. It directly impacts how a business runs day to
The Home Furnishings Association (HFA) will welcome retailers to its Retailer Resource Center during Las Vegas Market, offering a dedicated
Upcoming Section 301 tariff decisions could have meaningful consequences for home furnishings retailers, shaping costs, sourcing, and competitiveness in the
The furniture industry is entering a new digital era. One where a dining table can be explored in 10 finishes,
Furniture is more than just an accessory; it is a fundamental aspect of interior design and functionality in residential and
Inventory Management Transformation: The New Retail Back End Behind every great customer experience is an operation that runs smoothly. Join Peter Theran, HFA CEO, for
How Visible Is Your Store in AI? What are AI search tools saying about your store, and are they saying anything at all? In
MEMBER-ONLY DISCUSSION: Back-End Operations Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
