Geo-fencing and Geo-framing are both forms of digital advertising targeting customers based on their locations. Although both have similar names, they are miles apart in their approach to attracting and engaging a targeted consumer. Geo-fencing The standard Geo-fence allows you to put a pin on a building and create an
Most furniture store owners spend decades building their businesses, cultivating vendor relationships, earning lenders’ trust, and developing a loyal customer
What if the biggest threat to revenue isn’t the customer who walks away? What if it’s the customer who stays?
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
