Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even step into your showroom. The good news? With the right digital marketing channels, you can quickly turn those clicks into customers. After working with furniture retailers across the country, Dovr
She stopped in front of the living room vignette the way shoppers do when something feels right. Hand on the
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
In the recruitment and executive search world, we often hear requests for the “Purple Squirrel,” that so-called mythical candidate who
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
