The Home Furnishings Association (HFA) is thrilled to continue celebrating the exceptional achievements of the 2025 Retailer of the Year Award winners. These industry leaders have not only set the bar for excellence in Customer Experience, Company Culture, Social Responsibility, Innovation, and Industry Contribution but have also inspired us all
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
