HFA Retailer of the Year

Mark Schumacher, HFA CEO, and Matt Pridemore, Owner, Badcock Home Furniture & More with 2023 HFA Emerging Star Award
Mark Schumacher
Lessons From the Road-Matt Pridemore

Matt Pridemore’s Life-Changing “Call” Last week I found myself traveling to Valdosta, GA to present one of the Home Furnishings Association’s Retailer of the Year awards. Matt Pridemore is HFA’s 2023 Emerging Star Award recipient. He owns many Badcock Home Furniture and More franchise stores (his first was the store

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