In retail home furnishings, many salespeople believe the key to closing more sales is knowing every detail about every product on the floor. Product knowledge matters — but it isn’t your greatest closing tool. Your listening skills are. The best sales professionals understand a simple truth: customers will tell you
A sweeping Russia sanctions law signed just last month (The Graham Act) is now largely on hold, and the details
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,
She stopped in front of the living room vignette the way shoppers do when something feels right. Hand on the
How to structure rewards that align with measurable outcomes — from sales to delivery accuracy to customer satisfaction. When you’re
The Home Furnishings Association is pleased to announce an important new chapter for the Retail Home Furnishings Foundation (RHFF), the
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
