Did you know that there are 9 Ps of selling? It was October of 2009, and I was at my first High Point Market as a rep, which meant that I had a boss for the first time in almost fifteen years. It was also my very first day as
IHFRA
As a marketer and ad manager focused on hooking that shiny new customer, I didn’t consider my existing customers. I was so enthralled with developing effective creative collateral, making clever ad buys, and planning the calendar out so it would coincide with the merchandise I was bringing that I lost
They say that public speaking is the #1 fear of most people, but I’ll submit that as a business leader who is required to speak to a team or large group, it’s just something that you need to deal with effectively. Here are some observations to help you develop your
I believe it was management consultant Peter Drucker who said that the purpose of a business is to earn a customer. That might have been true back in the American Bandstand era of sock hops and sharing a malted with your best gal, but I contend there are other, albeit
I have a favorite saying by the immortal Matt Ross. Matt had a ton of Mattisms that I loved to parrot back to him and anyone else who would or was paid to listen to me. Matt became a north star to me when he joined our team after a
My wife doesn’t know this, but one day (when the kids are older), I think I’ll be back in the retail game. Being in so many stores, I get a chance to critique a lot of things from visual, salesmanship, leadership, and merchandise style and value. I’ve often found myself
If you are an avid reader of my blog – thank you for your loyalty – you’d know that my family went to Switzerland over the Thanksgiving break. Ever been to Switzerland? It’s ludicrously expensive for everything! We bought a pint of water for seven American dollars – Insane. When
I’ll spare you the run-up to how we wound up in Switzerland over the Thanksgiving holiday. Still, my family and I traded in a night of indigestion and a Black Friday hangover for a hop over the pond to do some skiing and see some friends that live in Basel.
Quick brag, my littlest offspring earned a spot on a highly competitive volleyball team over the summer. When she was offered the spot at the last minute, she was pressed for a commitment right away. The flood of emotions ran through her 14-year-old brain. She was over the moon excited
High Point Market. What do those three words mean to you? For a guy who has headed to the Triad for 18 years, I feel I have enough perspective marinating in my soul to the extent that I can accurately offer my take on it and how it got me
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