IHFRA

As a marketer and ad manager focused on hooking that shiny new customer, I didn’t consider my existing customers. I was so enthralled with developing effective creative collateral, making clever ad buys, and planning the calendar out so it would coincide with the merchandise I was bringing that I lost
You might also like

Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,

The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting

The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent

Family businesses form the backbone of the home furnishings industry. Stepping into a leadership role within such an enterprise brings

“Every business owner has an exit strategy—even if they haven’t planned one.” For many private and family-owned businesses, daily operations
More From The HFA

Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition

Leveling the Playing Field: Tariff Enforcement and the Fight for Fair Competition Join Home Furnishings Association CEO Peter Theran for a discussion with Keith Koenig,


MEMBER-ONLY DISCUSSION: Driving Traffic Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and








