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Your customers mean business_IHFRA HFA blog
Jonathan Schulman
Your customers mean business

“A good pilot is compelled to always evaluate what’s happened, so he can apply what he’s learned.” Viper, 1986 I thought an original Top Gun quote is an appropriate way to start this Summer of Maverick blog post. In the time it takes my teenager to flip from one Tik

Company culture helps employee retention_IHFRA blog_HFA
Jonathan Schulman
Company culture helps employee retention

I believe it was management consultant Peter Drucker who said that the purpose of a business is to earn a customer. That might have been true back in the American Bandstand era of sock hops and sharing a malted with your best gal, but I contend there are other, albeit

Managing inventory takes commitment_IHFRA_HFA blog5-2022
Jonathan Schulman
Managing inventory takes commitment

I have a favorite saying by the immortal Matt Ross. Matt had a ton of Mattisms that I loved to parrot back to him and anyone else who would or was paid to listen to me. Matt became a north star to me when he joined our team after a

Customer reviews are an opportunity_HFA blog
Jonathan Schulman
Customer reviews are an opportunity

My wife doesn’t know this, but one day (when the kids are older), I think I’ll be back in the retail game. Being in so many stores, I get a chance to critique a lot of things from visual, salesmanship, leadership, and merchandise style and value. I’ve often found myself

Customer loyalty_Schulman_HFA blog
Jonathan Schulman
Customer loyalty comes from being brilliant

If you are an avid reader of my blog – thank you for your loyalty – you’d know that my family went to Switzerland over the Thanksgiving break. Ever been to Switzerland? It’s ludicrously expensive for everything! We bought a pint of water for seven American dollars – Insane. When

30k feet-lesson in customer service2
Jonathan Schulman
From 30,000 feet – a lesson in extraordinary service

I’ll spare you the run-up to how we wound up in Switzerland over the Thanksgiving holiday. Still, my family and I traded in a night of indigestion and a Black Friday hangover for a hop over the pond to do some skiing and see some friends that live in Basel.

Schulman_Expectations for sales_HFA Blog
Jonathan Schulman
Expectations for sales teams

Quick brag, my littlest offspring earned a spot on a highly competitive volleyball team over the summer. When she was offered the spot at the last minute, she was pressed for a commitment right away. The flood of emotions ran through her 14-year-old brain. She was over the moon excited

Intentional service leads to better company culture_IHFRA blog_11-21
Jonathan Schulman
Intentional service leads to better company culture

High Point Market. What do those three words mean to you? For a guy who has headed to the Triad for 18 years, I feel I have enough perspective marinating in my soul to the extent that I can accurately offer my take on it and how it got me

HFA-selling is show business_IHFRA
Jonathan Schulman
Selling is show business

I must preface this blog with the fact that I just got off a red-eye flight, and I’m sitting in the United Airlines lounge in Newark at o’dark thirty in the morning waiting to head to High Point for pre-market, so please bear with me. Don’t let the fact that

HFA_Blog_Is a Furniture Rep Training your Staff
Jonathan Schulman
Is a Furniture Rep Training your Staff?

I was all set to tap out a blog post about something near and dear to my heart – good profits vs. bad profits. This topic is such a subjective one that it’s probably worthy of a complete book. Hey, there’s an idea. However, the other morning, I woke up

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