Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they ever enter a store. They look for clarity, inspiration, and confidence in every interaction. A website often influences a purchase more than any single conversation on the sales floor. A
In furniture retail, success hinges on a balance of time-tested strategies and the ability to adapt to an ever-changing market. Effectively closing sales requires a deep understanding of customer behavior, strategic follow-up, and the right mix of technology and training. Rob Ball, owner of over 26 furniture store locations and
With Black Friday and the holiday rush on the horizon, it’s the ideal time to make sure your financing options are set up to help customers confidently make big purchases. Many customers want to create a cozy, inviting home for family gatherings—whether upgrading to a new dining table or finding
Lifestyle Merchandising begs the question, “Who Lives Here”? It taps into your customers’ emotions, allowing them to fall in love with a vignette without knowing why. In this blog, we will dive into understanding the Psychology of Lifestyle Merchandising for furniture retailers, and by doing it right, you will tap
Walking into a furniture store can be an exciting yet overwhelming experience for consumers. As a furniture retailer, it is essential to facilitate a seamless shopping journey that allows customers to envision the furniture in their own homes effortlessly. By focusing on retail merchandising techniques such as effective product placement,
In Shakespeare’s King Lear, an aging king divides his kingdom among his daughters based on flattery. The daughter who speaks
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
As a retailer, you’ve dedicated years, if not decades, to building a business you can be proud of. You’ve curated
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
If you’re in furniture retail or manufacturing, chances are you’re sitting on an incredibly valuable marketing asset — and don’t
Shaping the Customer Experience with Consumer Study Data Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.
Immersive Retail: Inspiring Customers with 3D, AR & VR Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to
