At 8 a.m., Sarah opens Instagram, coffee in hand. Two hours later, she has ten screenshots saved and a plan for redesigning her living room. We often talk about footfall as if it starts at the front door. But in today’s retail reality, it starts much earlier, usually with an
How AI is reshaping consumer behavior, redefining the modern retail journey The home goods shoppers no longer discover products the
Furniture shopping has evolved into a fluid, hybrid experience. Today’s consumers move seamlessly between online browsing and in-store visits, gathering
The furniture industry is entering a new digital era. One where a dining table can be explored in 10 finishes,
A recent court order could make it easier for importers to recover certain IEEPA tariff payments. On March 27, 2026,
Understanding Your True Landed Cost: How Tariff Layers Are Reshaping Your Home Furnishings Business The trade environment for home furnishings
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
