Here’s how to make the right hires in tight job markets How important is it to make the right hire in your furniture store? You already know the answer to that one. But how do you make the right hire? Ah, that’s the real question. A Glassdoor survey reports that
Protecting your store’s reputation is a 24-hour job. Negative customer reviews — whether merited or not — can turn away potential customers and reflect badly on your brand. Retailers have long subscribed to the notion that the customer is king. But in the digital realm, the customer really does wield
Jesús Capó is making his presence felt at El Dorado Furniture. Just like his father. How Manuel Capó escaped from Cuba to America is a story that needs no embellishing. A sunken sailboat dragged from the ocean floor, painfully refurbished over three years using other salvaged items. Finally, one inky-black night
What can Disney teach us about customer experience? Later this month my wife and I are taking the kids to Disney World. If you’re keeping score, this will be our third trip in nine years. Here I should note that my daughter Kate is 15, my son Riley is 18,
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
Earlier today, the U.S. Supreme Court ruled (6–3) that the International Emergency Economic Powers Act (IEEPA) does not grant the
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
