Today, every marketing dollar counts, and department heads are held accountable for those dollars, making every decision count. For home furnishings retailers navigating long sales cycles, high price points, and increasingly digital-savvy shoppers, the path to growth no longer succeeds with guesswork or weeks to months of trial and error.
The NEW Buyer Journey: Digital and On-Demand The days of quick, impulse-driven furniture purchases are long gone. Today’s consumer expects instant clarity, confidence, and even control from the products and companies they choose to invest their hard-earned money with. If your website doesn’t deliver—especially on the product page—the sale stalls.
Why Cart Abandonment Might Be Happening and How to Fix It It’s time to meet with the web and marketing team, and you’re faced with the same awful question. It’s positive that you don’t want to know the answer, but you ask it anyway: “How many abandoned checkouts this week?”
As eCommerce grows, online merchandising has become a key element in driving both customer engagement and sales. Far more than just displaying products, it’s about presenting them in a way that appeals to your target audience, leveraging personalization, and guiding shoppers seamlessly through the buying journey. Let’s explore how to
Supply chain visibility has never been more critical for furniture retailers, wholesalers, and manufacturers. The home furnishings industry highly depends
A 50-day study on furniture imports that could reshape the competitive landscape for U.S. retailers. While details remain limited, the
For many independent furniture retailers, succession planning is more complex than expected. The next generation often chooses different careers; employees
In retail today, delivery operations are not just a logistical necessity — they are a front-line component of customer satisfaction,
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one.
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
MEMBER-ONLY DISCUSSION: Family Business Dynamics Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family
