Today, every marketing dollar counts, and department heads are held accountable for those dollars, making every decision count. For home furnishings retailers navigating long sales cycles, high price points, and increasingly digital-savvy shoppers, the path to growth no longer succeeds with guesswork or weeks to months of trial and error.
The NEW Buyer Journey: Digital and On-Demand The days of quick, impulse-driven furniture purchases are long gone. Today’s consumer expects instant clarity, confidence, and even control from the products and companies they choose to invest their hard-earned money with. If your website doesn’t deliver—especially on the product page—the sale stalls.
Why Cart Abandonment Might Be Happening and How to Fix It It’s time to meet with the web and marketing team, and you’re faced with the same awful question. It’s positive that you don’t want to know the answer, but you ask it anyway: “How many abandoned checkouts this week?”
As eCommerce grows, online merchandising has become a key element in driving both customer engagement and sales. Far more than just displaying products, it’s about presenting them in a way that appeals to your target audience, leveraging personalization, and guiding shoppers seamlessly through the buying journey. Let’s explore how to
At 8 a.m., Sarah opens Instagram, coffee in hand. Two hours later, she has ten screenshots saved and a plan
Turning Store Insights into Smarter Decisions In retail, instinct has long guided decision-making: what to stock, when to advertise, and
Shopping for furniture is a universal experience, yet the way different generations approach this process varies significantly. From Gen Z
Retail marketing in 2025 and beyond will be defined by a simple truth: brands that fail to align with evolving
“The 90-day tariff extension isn’t a finish line—it’s the starting block for your next profit strategy.” The trade landscape just
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
