Don’t fall into the trap of thinking like a customer. If you do, you’re done!” This warning has been pounded into the heads of salespeople, and it will follow them until their last day on the sales floor. Why is thinking like a customer dangerous? It’s the noxious notion that
Looking for a low-cost, high-impact marketing strategy? Grab some paper and a pen. Years from now, someone will spend a gazillion dollars to study American life online and wonder who these people were who so desperately need to lose weight, perfect their relationships, look younger, make certain body parts larger
As furniture sales increase online, retailers are taking a second look at their delivery service Brian Grandolf (not his real name) frantically cleaned his new home office, making room for the desk he ordered online to arrive and complete the space. Having already started his new job, and currently working
Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
Shopping for furniture is a universal experience, yet the way different generations approach this process varies significantly. From Gen Z
A 50-day study on furniture imports that could reshape the competitive landscape for U.S. retailers. While details remain limited, the
Supply chain visibility has never been more critical for furniture retailers, wholesalers, and manufacturers. The home furnishings industry highly depends
Last-mile delivery has become one of the most critical aspects of retail success. Customers expect fast, reliable, and professional delivery
Smart Buying Strategies for Better Inventory Decisions Making the right inventory decisions can be the difference between record sales and costly overstocks. This session
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
What are the Pillar Awards? Presented by the Home Furnishings Association, the Pillar Awards celebrate the home furnishings industry’s highest
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
