You have invested in a high-quality furniture collection, built a visually appealing website, and attracted plenty of shoppers. Yet, despite full carts, too many customers leave without completing their purchase. Website Cart abandonment is likely the issue if your store is experiencing strong traffic but low conversions. Understanding why shoppers
In today’s digital marketplace, furniture retailers face a critical decision: modernize their online presence or risk falling behind. As consumers increasingly begin their furniture shopping journey online, an outdated eCommerce platform has become a significant liability for retailers who delay migration to more advanced solutions like Shopify or BigCommerce. The
If you’re in furniture retail or manufacturing, chances are you’re sitting on an incredibly valuable marketing asset — and don’t
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
The trade relationship between the US and China has been marked by a history of escalation and negotiation on several
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
Shaping the Customer Experience with Consumer Study Data Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.
Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders will explore how authentic
MEMBER-ONLY DISCUSSION: Digital Marketing Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
