You have invested in a high-quality furniture collection, built a visually appealing website, and attracted plenty of shoppers. Yet, despite full carts, too many customers leave without completing their purchase. Website Cart abandonment is likely the issue if your store is experiencing strong traffic but low conversions. Understanding why shoppers
In today’s digital marketplace, furniture retailers face a critical decision: modernize their online presence or risk falling behind. As consumers increasingly begin their furniture shopping journey online, an outdated eCommerce platform has become a significant liability for retailers who delay migration to more advanced solutions like Shopify or BigCommerce. The
The furniture industry is entering a new digital era. One where a dining table can be explored in 10 finishes,
It’s been a busy week on the tariff front, and this is HFA’s third advocacy update for home furnishings retailers
How Furniture Retailers Can Thrive in the Agentic Era The digital landscape for home furnishings is shifting beneath our feet,
Customer expectations in the furniture industry continue to evolve. These days, they compare every brand to big players like Amazon,
The Home Furnishings Association’s Government Relations Action Team recently convened in Washington, DC, for its 2026 DC Fly-In, bringing the
Inventory Management Transformation: The New Retail Back End Behind every great customer experience is an operation that runs smoothly. Join Peter Theran, HFA CEO, for
How Visible Is Your Store in AI? What are AI search tools saying about your store, and are they saying anything at all? In
MEMBER-ONLY DISCUSSION: Back-End Operations Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
