When I started at HFA, the first picture I saw of David Gunn he was wearing a western shirt and a cowboy hat. This bigger-than-life Texan had an intimidating appearance. When I met him, however, I realized his heart was bigger than life—the heart he has for the home furnishings
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and
What if the biggest threat to revenue isn’t the customer who walks away? What if it’s the customer who stays?
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
A sweeping Russia sanctions law signed just last month (The Graham Act) is now largely on hold, and the details
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
