Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media, and showroom and website experiences. Yet one of the biggest factors shaping where a customer chooses to shop may still be missing from those efforts: how they can pay. Payment
Every checkout tells a story, and not all of them end in a sale. For many eCommerce brands, a lack of flexible payment options can be a barrier to conversion. Lease-to-own helps eCommerce brands capture more revenue by giving shoppers in a potentially overlooked segment a flexible way to pay
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New findings from Koalafi’s State of the Lease-to-Own Consumer Report show that when lease-to-own financing is available, visible, straightforward, and easy to understand, shoppers feel more confident in continuing their journey
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
In an industry defined by change, competition, and evolving consumer expectations, few retailers manage to honor their history while boldly
In a furniture retail operation, one of the biggest threats to customer trust is not always the product itself. It
What if the biggest threat to revenue isn’t the customer who walks away? What if it’s the customer who stays?
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
