Everybody needs furniture, right? It’s what can make targeting for your digital ad campaigns so challenging! The great thing about digital is that it can drill down and find only the specific customers you want. With behavior as universal as furniture shopping, nailing that customer down can seem next to
When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
