Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New findings from Koalafi’s State of the Lease-to-Own Consumer Report show that when lease-to-own financing is available, visible, straightforward, and easy to understand, shoppers feel more confident in continuing their journey
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
