Every business owner would agree that the time to plan your response to a cyberattack is not in the middle of the incident. Research from the University of Georgia shows that a cyberattack occurs every 39 seconds, and 43% of these attacks target small businesses. Despite these data, not even
A growing threat that has been on the rise and cannot be ignored for home furnishings businesses is the threat of a cyberattack. According to CyberSecurity Magazine, 61% of small to medium-sized businesses (SMBs) have reported at least one cyberattack during the previous year, and 43% of all data breaches
What KPIs Can You Measure to Improve Profitability? Customers are facing tough choices these days when it comes to discretionary spending. It’s not necessarily bad news, however. Retailers now have opportunities to build loyalty and grow market share if they can quickly and efficiently adapt their brick-and-mortar and online business
The Home Furnishings retail landscape is evolving at a rapid pace, presenting new and exciting challenges. Successful companies harness the power of their organization’s distinct vision, mission, purpose, and values to fortify their identity, inspire their employees, and deliver on their brand promise to their valued customers. Company Culture emerges
It has been projected that somewhere between the years 2045-2050, the USA will no longer have a majority race. This demographic shift is due to several factors, including birth rates by race, the increase in multi-racial people, immigration patterns, etc. In addition, the expectations and attitudes of consumers and employees
I began building a Corporate Social Responsibility (CSR) program five years ago at Riskified. What began as an opportunity to give back to the communities where our employees live, and work has grown into a robust program recently rebranded as Riskified Cares. This blog will outline the many positive impacts
Did you know: 83% of consumers surveyed agree that a brand’s sustainability is important (IBM Survey, Oct 2020)? Sustainability is a word that has been doing more than just trending – it’s impacting the way we view brands and ourselves. Sustainability has been a critical growth area for some of the largest
We all know that the best closer in your store is you. If you could spend ten minutes with every customer that walks into your store, you would undoubtedly see an increase in revenue. But you’re just one person with limited time. And since cloning yourself isn’t an option, we
If your sales meetings leave your teams snoozing, it’s time to wake things up. Keep reading for tips on how to make your sales meetings more engaging. From changes in format to interactive activities, we’ve got you covered. Making a few simple tweaks can transform your sales meetings from snooze
As a marketer and ad manager focused on hooking that shiny new customer, I didn’t consider my existing customers. I was so enthralled with developing effective creative collateral, making clever ad buys, and planning the calendar out so it would coincide with the merchandise I was bringing that I lost
As a retailer, you’ve dedicated years, if not decades, to building a business you can be proud of. You’ve curated
At 8 a.m., Sarah opens Instagram, coffee in hand. Two hours later, she has ten screenshots saved and a plan
HFA Monitoring Impact and Gathering Intel Details are beginning to be released of the recent White House announcements of planned
Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
Retailers across the country all share the same goal: get the right customers in the door, physically or digitally, without
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
MEMBER-ONLY DISCUSSION: Family Business Dynamics Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family
