For years golf and business have gone hand in hand. There’s something about two people getting to know one another on a golf course. After all, you’re only hitting the ball for small amount of time for the four hours you’re on a course. You might as well talk about
The more “musts” you can muster, the better your chance at converting browsers into buyers. I’m often asked, “How can you spot good customers?” My answer always is, “They’re the ones who come into your store.” People do not go into stores that sell things they don’t need, don’t want
Here are 8 ways to put you in the fast lane with customers This can be a tough time for home furnishings retailers. Folks are still paying off their holiday bills and spring can sometimes bring fickle weather. Bad weather in most of the country (even in Southern California where
Just because someone can sell a sofa doesn’t mean they’re right for your team. I used to play hockey on Saturday nights in an adult league with a bunch of great guys. It was awesome! One summer, a few of us took time off to take vacations, attend markets, etc.
…and what it takes to be a winner Remember this year’s Super Bowl? Remember how it only took the New England Patriots 20 minutes to transform themselves from the most hated professional football team to comeback darlings and heroes for the ages? Midway through the third quarter, with the Atlanta
Own your service and customer relationships As we ease into 2017’s second quarter, I want to give you something important to think about and, more importantly, consider your own retail business and how you can improve it. In my retail business, Gardner’s Mattress & More, we have a company culture
The residents of Altus, Okla., expect big-city service from their retailers. Every day Charlene Firth and H&H Furniture deliver. Some people are born into the home furnishings business. Some find their way in through marriage. Still others start out at the bottom and slowly work their way up to signing
Home furnishings retailers can use insights about their customer base gleaned from consumer data to help their stores change and evolve their business models. At the National Retail Federation’s Big Show earlier this year, leading retail executives and analysts implored retailers across industries to take advantage of the information at
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail,
Earlier today, the U.S. Supreme Court ruled (6–3) that the International Emergency Economic Powers Act (IEEPA) does not grant the
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
