I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
In today’s fast-paced digital landscape, the success of a retail furniture business hinges on a well-structured and effective digital marketing strategy. It’s not just about having a presence online; it’s about harnessing the power of digital platforms to engage with our audience, drive sales, and build a strong brand presence.
How independent furniture retailers can turn their website into a real part of how they sell — not just a
Most conversations about the future of eCommerce focus on the surface—better website design, faster checkout, and smoother user experiences. While
The Home Furnishings Association’s Trailblazer Award recognizes individuals whose careers have shaped the home furnishings industry through innovation, leadership, and
When the Home Furnishings Association named Room & Board the 2026 HFA Retailer of the Year (50+ Employees), it recognized
Global trade policy continues to shift rapidly, and for home furnishings retailers, those changes can have immediate consequences for costs,
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
