I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
In today’s fast-paced digital landscape, the success of a retail furniture business hinges on a well-structured and effective digital marketing strategy. It’s not just about having a presence online; it’s about harnessing the power of digital platforms to engage with our audience, drive sales, and build a strong brand presence.
In home furnishings, the customer experience doesn’t end at the point of sale; it often begins there. Delivery, communication, scheduling,
In a furniture retail operation, one of the biggest threats to customer trust is not always the product itself. It
Understanding Your True Landed Cost: How Tariff Layers Are Reshaping Your Home Furnishings Business The trade environment for home furnishings
When the Home Furnishings Association named Room & Board the 2026 HFA Retailer of the Year (50+ Employees), it recognized
How AI is reshaping consumer behavior, redefining the modern retail journey The home goods shoppers no longer discover products the
Inventory Management Transformation: The New Retail Back End Behind every great customer experience is an operation that runs smoothly. Join Peter Theran, HFA CEO, for
How Visible Is Your Store in AI? What are AI search tools saying about your store, and are they saying anything at all? In
MEMBER-ONLY DISCUSSION: Back-End Operations Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
