I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
In today’s fast-paced digital landscape, the success of a retail furniture business hinges on a well-structured and effective digital marketing strategy. It’s not just about having a presence online; it’s about harnessing the power of digital platforms to engage with our audience, drive sales, and build a strong brand presence.
How to spot consultative salespeople who listen, build trust, and follow through — before they ever set foot on your
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
In the recruitment and executive search world, we often hear requests for the “Purple Squirrel,” that so-called mythical candidate who
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
Following the Supreme Court’s February 2026 ruling striking down IEEPA tariffs, a significant refund opportunity remains available to home furnishings
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
